For this Ideagen design task, I developed a cohesive multi-channel campaign targeting UK energy firms facing increased regulatory pressure from Ofgem. Acting as the Brand Guardian, I translated a technical brief into a suite of high-impact assets including an e-book, a social media graphic, and a large-format pull-up banner.
I ensured total brand consistency through the strategic use of Ideagen’s signature black and white photography and vibrant colour accents. This project demonstrates my ability to take a complex, time-sensitive industry challenge and produce a unified visual experience that builds trust and clarity across both digital and physical platforms.
