D&AD New Blood Entry – Twister Presents: Tongue-Tied
“Create a guerrilla marketing campaign that gets young people (16-18) excited and connected to the Twister brand” Through the use of on the ground activations to build and renew Twister fans. As this brief centres around surprise OOH advertising and sets out to “get people talking” on social media, my approach will aim to find common ground amongst this demographic, using 3D mock-ups and animation to visualise how users can twist their daily routine and find conversation in unexpected places.
