As part of the recruitment process for a Branding Specialist role at First Response Finance, I completed a live assessment task focused on strengthening their brand identity and customer engagement. The brief required me to analyse their existing brand materials, propose creative ways to improve consistency and impact across digital and print, and present clear, customer-focused solutions. My response included developing refreshed visual concepts, refining tone of voice recommendations, and outlining how design could support stronger emotional connections with their audience.
